Creator Programme
Wellnessbrief.
John · The Only Bad Workout (working title)
October 2026
Channel 73
Welcome home.
Saint & Citizen is a cultural home at the intersection of media, music and experiences. Channel 73 is the medium that brings it all together.
Each of the six digital and social formats has its own room in one house, so someone who finds one can walk straight into the next.
Channel 73
The concept.
S&C’s main proposition is access: getting someone into a room they couldn’t get into on their own.
Channel 73 gives that proposition a home to live in between activations, so it’s not just around flagship moments.
Each vertical becomes a correspondent’s room in the house. Walking into Channel 73 means walking through the house, one room at a time.
Channel 73
Thehouse,ataglance.
Living Room
Sound
Office
Cultural News
The Studio
Creativity
Garage
Wellness
Closet
Fashion
Library
Literature
Your Assignment
“HowdoBlackmenandwomenlivelonger?”
The question your series answers
You host S&C’s fitness series, built on your line that the only bad workout is the one you didn’t do.
Why it matters
Black health has long been understudied. Your series offers practical ways to train and stay well.
Your role
Lead as a trainer. Pick the barriers and show people how to get past them.
John · Wellness
Content format + platform.
Short episodes that each work through one real barrier to training.
The episode
One barrier each: no time, no money, no gym, an injury, feeling intimidated.
Guests
Occasional. An expert, or someone who has faced that barrier.
Where it lives
Vertical, under 3 minutes. Shared posts on Reels, TikTok and YouTube Shorts.
John · Wellness
Numberofdeliverables.
Videos you have already delivered count toward your total. Your monthly number from November is confirmed in writing.
2
Videos in November
John · Wellness
Creative objective.
The viewer finishes each episode with one thing they can do today.
A good episode
Replaces a reason for skipping training with a simple first step.
Your voice
Lead with your expertise. Keep data simple, cite it and tie it to an action.
The S&C link
Close with a call to action for S&C.
John · Wellness
Yourtimeline.
These are provisional holding dates and may change. S&C will confirm final dates with you in writing.
Mon 26 Oct
You
Submit your two concepts
Thu 29 Oct
S&C
Concepts approved, after one round of feedback
Tue 17 Nov
You
Film both episodes in Los Angeles with Krystian, plus thumbnail stills for each
Tue 24 Nov
S&C
First edits of both episodes sent to you
Mon 30 Nov
You
Send notes and approve the edit, then send your caption to S&C for approval
Thu 26 Nov
Thu 10 Dec
You
Post Episode 1, then Episode 2, as shared posts with @saintandcitizen
Vertical 9:16. Analytics at 7 and 30 days. Reply to confirm this brief and bring any questions to your call with Giulia.
Next Step
Confirmyourassignment.
Reply to confirm you’re happy with this brief. Bring any questions to your call with Giulia this week.
